Does anyone else find it strange that Sepracor promotes Lunesta as human being non-narcotic?

Sanofi-Aventis, maker of Ambien followed suit not long after Lunesta come to the market. There is no such entry as a narcotic sleep aid.Does anyone else find it strange that Sepracor promotes Lunesta as human being non-narcotic?
I find it decietful, not strange...the sanofi factory is right up the road from me...huge...pays well, not easy to get into.
Lunesta is strong medication, disappearing one droopy in the morning. Of course, it CAN be addictive.
That's not entirely true. Ambien, Trazadone, Restoril are sedative/hypnotics which are surrounded by the benzodiazapine family (narcotics) and are controlled substances. Lunesta does not enjoy those ingredients in it and is non-benzodiazapine thus it can classify itself as non-narcotic.